Yamê Unleashes a Hypnotic Journey Through Chaos, Identity and Self-Discovery

French-Cameroonian singer and songwriter Yamê teams up with visionary directing duo King She for their first collaboration on the music video 'Shoot'—a hypnotic, layered journey where chaos and self-discovery collide.

The video opens with a young Yamê falling and breaking open—revealing not blood or bone, but a giant stone version of himself filled with an Escher-like inner world. Inside, countless versions of Yamê wander through surreal corridors and shifting rooms, with each encounter representing different incarnations of his struggles and the toxic feedback loop of self-doubt.

Yamê wanted 'Shoot' to feel like a video game—each scene unlocking a new level of his consciousness. The motorcycle chase, for instance, plays like an action sequence from a psychological game, while other sections mirror "boss fights" with darker parts of the self. This structure gives the film a pulsing energy and dreamlike progression, allowing for a distinct visual language in every scene.

The video takes inspiration from a pivotal moment in Yamê’s childhood—a fall that left him with his distinctive jawline and teeth. Director King She developed the narrative around the theme of falling, using it as a metaphor for self-discovery. The concept is rooted not only in Yamê’s experience but also in a similar event from the director’s own past. This shared history lends emotional depth to a story in which each fall leads the artist deeper into the labyrinth of the psyche, each level presenting a more visceral trial.

King She’s approach towards personal loss and addiction is unflinching yet vibrant—treating it not as a descent, but as a vivid, chaotic path toward reinvention. Filmed at The Villa Arson, a fine arts school and museum in Nice, France, the video uses the geometric austerity of brutalist architecture to evoke authenticity and material honesty. The directors employ these stark forms as symbols of resistance and creative autonomy, echoing the spirit of artistic independence in a turbulent political era.

Yamê’s Cameroonian heritage also plays a key role in the visual storytelling. After showing King She the spiral architecture of traditional villages in his ancestral homeland—structures that echo early conceptions of the galaxy—the filmmakers integrated this motif throughout the video. It all culminates in a final shot that honors African cosmology and architectural traditions.

The end result is Shoot: a rich, cinematic journey through the complex architecture of the self.

CRAFT AND VISUAL TECHNIQUE

To portray Yamê’s journey through a shifting, Escher-like mental maze, the filmmakers combined in-camera effects, practical set builds, and a range of post-production techniques—including keyframe scaling, 2D animation, CGI, and AI-generated imagery.

Key VFX partner MONUMENTAL FX provided standout CGI and set extension work, bringing to life the surreal architecture of Yamê’s internal world. During production, the team 3D-scanned Yamê which enabled the creation of the giant stone figure featured in the video’s opening.

Timecode executed the high-intensity motorcycle sequence using a 3D projection screen and matte painting, merging practical motion with stylised environments.

Every visual choice was designed to render emotional conflict as external chaos and immersive art.

Director duo King She teams up with French-Cameroonian artist Yamê on their first collaboration, the visually striking video 'Shoot.' Drawing from a pivotal fall in Yamê’s childhood that shaped both his distinctive teeth and identity, the video opens with a symbolic crash, revealing a surreal, Escher-inspired inner landscape.

Structured like a psychological video game, each 'level' pushes deeper into Yamê’s mind—from high-speed motorcycle chases to introspective “boss battles.” Within this labyrinth, multiple Yamês confront versions of themselves, navigating chaos and internal struggle. Inspired not only by Yamê’s fall but also a similar formative incident in the director’s own past, the shared history lends the narrative an emotional resonance.

Filmed at Villa Arson in Nice, the video fuses raw brutalist architecture with Cameroonian cultural motifs, including spiral village designs that evoke ancestral and cosmic symbolism. Key VFX partner MONUMENTAL FX provided standout CGI and set extension work, helping to fully realise the surreal architecture of Yamê’s internal world.

The end result is Shoot: a rich, cinematic journey through the complex architecture of the self.