Electric Glue Partners with LBB on Media News Channel

Electric Glue, the independent media agency founded by Simon Orpin, Kevin Brown and Nick Kendall has partnered with Little Black Book to sponsor the Media channel.

LBB has always sought to be the one place where you can stay up to date with the full spectrum of creative news, as well as learn about the most exciting work, people and brands both globally and locally. Since its inception, every piece of news and work uploaded to LBB has been carefully tagged to allow readers to hone in on the exact locations, sectors, topics and businesses that they want to read about. The Media channel is now one of them, a dedicated space in which you can read about the world of media, from who’s who, to what’s new and everything in between. 

 

Driven by the belief that media is an art not an algorithm, Electric Glue has a unique philosophy and mission for their clients: Sacrifice and Overcommit. As part of this global sponsorship with LBB they will not only be supporting all media news globally but they will be running a video interview series that will invite some of the industry’s most celebrated brand marketers, creatives and media strategists to discuss iconic combinations of media and creativity. 

Simon Orpin, founder and CEO at Electric Glue, comments: “We’ve always believed that media and message are inextricably linked. There are countless examples that prove it's not just how you say it, it's also where and when and how you say it that matters. We are thrilled to be partnering with LBB to not only support the great people and minds behind impactful media but to bring this conversation to the fore in a manner that befits our Sacrifice and Overcommit philosophy.

CEO, Little Black Book, Matt Cooper, adds: “We have known the team at Electric Glue for many years. They have always offered something very unique to advertisers and brands -  a seat under the table with media owners. Their approach is SO interesting and we couldn't be prouder to have such a company working with us to share some of the most incredible media stories and cases from around the world. We are also making a concerted effort to give the people behind great media strategy and application the global platform they deserve.”

If you’d like to hear more about channel and editions ownership on LBB, please contact us here.