Election Day Relief: POT-US Cannabis Products Designed to Ease Your Mind
Let’s face it: the 2024 election is putting everyone on edge. With more than 40% of Americans reporting anxiety or depression symptoms due to the election (according to Fin’s spring survey) and nearly 60% feeling "very" or "somewhat" anxious about the outcome (Yahoo News/YouGov), the election season has become one of the most stressful times in recent history.
The solution? Weed. Not just any weed, but POT-US - Cannabis Products for The People. This November 5, as the results roll in, roll one up.
POT-US was created in collaboration with premium cannabis brand Cherry and Special Group US, the creative agency that brought you the iconic Uber Eat’s Super Bowl moment with Victoria and David Beckham and cannoisseur Matthew McConaughey in a recent Thursday Night Football spot.
The launch of POT-US is supported by a sleek advertising campaign by Special US, featuring dynamic social videos and digital executions meant to encourage users to roll up and kick it back.
POT-US is Cherry’s latest collection launching now, designed to relieve the collective election-day dread. Whether you’re a casual observer or a fervent supporter, these unique strains are crafted to ease your mind, boost your mood, and make the season a little more bearable.
The strains for POT-US were carefully curated by Cherry and Special Group US, to calm the nerves and reduce anxiety in advance of November 5th.
Dank Dough
A rich, full-bodied strain developed by Archive Seed Bank, Dank Dough is born from Do-Si-Dos crossed with Gelato 41 and Moonbow. Dank Dough has a deliciously unique raspberry cake and gelato flavor, with hints of skunk and petrol. Drenched in silver trichomes, this strain is crafted to deliver stoned bliss from head to toe. Ideal for those looking to wind down with a truly indulgent cannabis experience.
Bernscotti
Bernscotti brings a balanced high, mixing indica and sativa qualities that start with a euphoric, creative head high and ease into full-body relaxation. Whether you’re looking to reduce election-day jitters or simply enjoy an elevated mood, Bernscotti offers a nuanced experience that caters to both recreational and medicinal users.
POT-US will be available at Green Fields Dispensary in Denver, Colorado starting Thursday, Oct. 31st.
Amy Ferguson, chief creative officer, Special US: "At Special US, we’re always trying to make work that resonates in real cultural ways. With the cannabis market on the rise, we saw an opportunity to move past general themes like ‘helps with anxiety’ or ‘relieves stress’ and, with Cherry, design strains that speak directly to what people are feeling right now based on what’s happening in culture. POT-US is our way of joining the national conversation by offering something to ease election anxiety—bringing Cherry right to the heart of this tension.”
Anthony Scotti, founding partner, Cherry: “Partnering with Special US on POT-US was a great opportunity to help The People take the edge off around the election. Sharing our specially cultivated strains of Dank Dough and Bernscotti provides a range of experiences to navigate the week and beyond, helping many people exhale during this unprecedented time.”
