Tue, 17 Jan 2023 09:40:06 GMT
Eileen Dávila was appointed head of health & wellness for Ogilvy LATAM. In her role, Eileen is responsible for the comprehensive business management for the region, leading the Centre of Excellence for Latin America, based in Mexico.
The Centre of Excellence is an integrated multidisciplinary team which is specialised in health and wellness issues. Its main objective is to generate communication strategies and content management, where Ogilvy's creative methodology, “Borderless Creativity”, plays a key role in creating a significant impact on people.
"I am very pleased that Eileen leads our H&W business, a very important and delicate segment for the region that requires a strategic vision, where creativity is the key and Ogilvy has a great potential to contribute. Her leadership is essential to align and achieve efficiencies throughout the region, providing an effective delivery to our clients. Having a team of creative professionals specialised in this business makes the difference," said Horacio Genolet, CEO of Ogilvy Latina.
Eileen detailed "I am very excited to take on this new regional challenge. Health & Wellness has grown tremendously in recent years, and we are proud to see all that we have achieved as a business unit. Addressing relevant health issues, considering the complexity that exists at the level of communication in our region, is undoubtedly a great challenge. For us it is very gratifying and inspiring to know that we are generating a positive impact by contributing to improving people's quality of life.”
Eileen has a bachelor degree in communication sciences at the Universidad de Costa Rica and has more than 20 years of experience in the field of advertising and marketing. She joined Ogilvy Mexico in 2014 and has worked with major brands of the pharmaceutical industry.view more - Hires, Wins & BusinessOgilvy Latina, Tue, 17 Jan 2023 09:40:06 GMT