Effie Awards Ireland Welcomes Tom Kinsella as New Jury Chair for 2024

The Effies are known by advertisers and creative agencies the world over as the gold standard in marketing effectiveness awards. For more than 50 years they have rewarded the most effective creative campaigns, recognising any and all forms of marketing that contribute to a brand’s success.

IAPI are thrilled to announce that Tom Kinsella, managing director, homes at AIB Group, will be joining us as the new Effie Awards Ireland Jury chair for 2024. He replaces the previous chair, Damian Devaney, principal & senior partner & Dsquared and TBV Global, who provided IAPI with invaluable support and guidance in the three-year set up phase and who Chaired the Effie Awards Ireland Jury in 2021 and 2023.

In his current role, Tom is responsible for running the AIB mortgage business comprising AIB, EBS and Haven. Prior to his current position in the bank, Tom was appointed chief marketing officer in 2015 having joined AIB in November 2012 as group marketing director. Before joining AIB, he worked in a variety of roles in Diageo, working locally and internationally across Europe, Asia and the Americas on a wide variety of leading brands including Guinness and Baileys. 

Tom Kinsella, managing director, AIB Homes said, “I am very delighted to be chairing this year’s panel of judges, I have long been a strong believer in the power of creativity to drive business performance and the Effies is the brand of the most effective marketing campaigns. I look forward to seeing this year’s entries, celebrating them and learning from them.’’

In addition to Tom’s appointment as chair, the Effie Awards Ireland Steering Group has also expanded to welcome new members, while keeping some from previous years. The role of the Steering Group is to help and support IAPI advocate for these global effectiveness awards in the Irish market and lend their considerable expertise to the Effie programme. The Steering Group Members for Effie Awards Ireland 2024/2025 are:

- Charley Stoney, CEO, IAPI

- Katherine Ryan, programme director, IAPI

- Margaret Gilsenan, chief strategy officer, Boys + Girls

- Mark Brennan, head of marketing, Allianz

- Nicky Doran, marketing strategist

- Nichola Mullen, fundraising director, Pieta House

- Dael Wood, head of consulting, Dentsu

- Shane Lynch, head of marketing, Musgrave Group

- Damian Hanley, creative director, F&B Huskies

Stepping down from the Steering Group, having lent their considerable support and knowledge for the past three years are Neal Davies, chairman, TBWA/BBDO; Geraldine Jones, managing director, Publicis and Jonathan Conlon, chief operating officer, Group M.

Charley Stoney, CEO, IAPI said, “I couldn’t be more delighted that Tom has agreed to chair Effie Awards Ireland this year. Having industry legends such as Damian, and now Tom, lend us their support and leadership reinforces the value and prestige of these awards. I am also incredibly grateful for the support and advice of the Steering Group and look forward to working with them to continue to develop awareness and participation in this vital programme for Irish agencies and marketers.”

Effie Awards Ireland are now entering into their third year of rewarding and celebrating the most effective marketing campaigns. Effie recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive business growth for their clients; winning campaigns demonstrate the power of compelling storytelling, while delivering results that matter.  A launch event is planned for 29th February for all those interested in learning more about entering this year. More details to follow. 

Effie Awards Ireland is supported by An Post Commerce | DMG Media | ESB | RTÉ Media Sales