Effie Awards Ireland 2024 Winners Announced

The highly anticipated Effie Awards Ireland 2024 today celebrated its winners in a ceremony that gathered together the brightest talents in advertising and marketing. The awards ceremony, organised by the Institute of Advertising Practitioners in Ireland (IAPI), rewarded and celebrated the most effective marketing campaigns of the past year within Ireland. Held at the Dublin Royal Convention Centre, the Effie Awards Ireland ceremony was an afternoon to remember, featuring nine bronze, six silver, and four gold Effie Winners.

The Effie Awards Ireland 2024 recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive business growth for their clients. The winning campaigns demonstrated the power of compelling storytelling, while delivering results that matter. 

2024 Effie Award Winners Announced

Finance & Insurance Services Category

• BRONZE – “Winning back our heartland by reminding Ireland what FBD stands for” – The Public House and PHD Ireland with FBD Insurance
• SILVER – “Power to the Mortgage People” – TBWA Ireland with EBS 

FMCG, Petcare, Homeware, Household & Consumer Electronics Category

• BRONZE – “PhoneWatch: Stealing an Advantage” – Boys + Girls with PhoneWatch
• BRONZE – “How giving women’s football a glass and a half of support helped Cadbury kick some goals of its own” – The Public House and Core with Cadbury

IT, Telecoms & Utilities Category

• BRONZE – “Outstanding Belief Delivering Outstanding Performance” – Core with Sky

Leisure: Entertainment, Media, Sport, Travel & Tourism, Arts & Culture, Hospitality, Health & Wellness, Gaming Category

• BRONZE – “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA Ireland with Tourism Northern Ireland

Media Idea or Innovation Category

• GOLD – “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans
  

New Product or Service / Renaissance Category

• BRONZE – “The biggest launch in 20 years” – Core with BYD
  

Non-Profits Category

• BRONZE – “The Visit” – Bonfire and Media 365 with ALONE
  
• SILVER – “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans
• GOLD – “Imagine everyone could say hello to everyone” – Ringers Creative and dentsu Ireland with Lámh

Public Service & Government Category

• SILVER – “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA Ireland with Tourism Northern Ireland
  
• GOLD – “Taking back control: Persuading people who smoke to QUIT a toxic relationship” – Publicis Dublin and Core with HSE Ireland
• GOLD – “Threatening to share intimate images is a crime with serious consequences” – Javelin and PHD Ireland with the Department of Justice

Sponsorship Category

• BRONZE – “A glass and a half full of local effectiveness” – The Public House and Core with Cadbury
  
• SILVER – “Game-changing connections: Reimagining network reliability through rugby” – Folk VML and dentsu Ireland with Vodafone

Sustained Effectiveness Category

• BRONZE – “Deep RiverRock Nice One!” – Edelman Ireland and Mindshare Ireland with Deep RiverRock
  
• SILVER – “When Fun Beats Fear - Sustaining Giant Visitor Growth for Tourism Northern Ireland” – TBWA Ireland with Tourism Northern Ireland 
• SILVER – “From stagnation to sustained success - how a strategy of courage helped Allianz to soar” – Forsman & Bodenfors Dublin with Allianz Ireland

Congratulations to all the Recipients.

Charley Stoney, CEO, IAPI said, "On behalf of IAPI, it was an honour to host this year's Effie Ireland Awards, celebrating the best in marketing effectiveness. The Effies remain central to IAPI's mission of promoting the growth value of our industry. They serve as a testament to the transformative impact that effective marketing has on our clients' businesses, further strengthening the reputation and sustainable growth of commercial creativity.

I would like to extend my sincere gratitude to An Post Commerce, ESB, and RTÉ Media Sales for their continued support. Their dedication to promoting marketing effectiveness reflects the core values of the Effie Awards, and we are proud to have them as key partners in recognising excellence.”

Tom Kinsella, jury chair, Effie Awards Ireland 2024 added, “It’s been a privilege to serve as Chair for this year’s Effie Awards Ireland. What sets the Effies apart is their unwavering focus on what truly matters to businesses – how well they perform in the marketplace. The Effie Awards are recognised globally for their credibility and rigor, which is why they play such a crucial role in fostering stronger partnerships between agencies and their clients. They celebrate not just creative ideas, but the tangible impact those ideas have on business success. Effie Awards Ireland may be a recent addition, but it has quickly established itself as the pinnacle of marketing achievement in this country. What makes the Effies truly special is how they celebrate excellence, not just here in Ireland, but everywhere – elevating the very best of marketing around the world.”  

Following the reveal of this year’s Effie Awards Ireland winners, IAPI are delighted to invite the industry to the 'Winners Showcase' event taking place on 7th November, at ESB Headquarters, Fitzwilliam Street. This exclusive event will provide a unique opportunity to get a closer look at the winning campaigns, learn from the best, and be inspired by their remarkable journey towards success. Register now to secure your spot and gain valuable insights into the strategies that made this year's Effie winners stand out. To register click here.