Edelman Singapore Appoints Daniel Ko as Executive Creative Director

In this role, Daniel will bring his breadth of specialist experience to deliver Edelman’s brand of earned creative value for a diverse portfolio of clients.

“Daniel's impressive creative career involves a unique blend of storytelling, story-doing, branding and business transformation – all skills critical in an era of ‘Trust in crisis’, when attention alone isn’t enough to mobilise audiences”, said Tim Green. “We are thrilled to welcome him aboard Edelman as we forge ahead to unlock the power of earned creativity to change the world.”

Daniel joins Edelman Singapore from Accenture Song, where he held the role of creative director for two years. At the forefront of the tech-powered creative group, Daniel led transformative campaigns addressing business challenges through integrated solutions encompassing advertising, branding, digital, PR & activation, marketing strategy and innovation. His previous roles include group creative director at 72 and Sunny, creative director at The Secret Little Agency, and creative group head at iris Worldwide.

He has also held key creative positions at renowned agencies including BBH, DDB, and Publicis. With over two decades of experience, Daniel has earned acclaim for his innovative campaigns for high-profile brands such as Income, Google, POSB, DBS, Heineken, Tiger Beer, GIC, and HPB, receiving recognition at local, regional, and global platforms.

Additionally, he actively contributes to elevating Singapore’s marketing industry standards as a judge at local award shows such as The Gongs, Hall of Fame, and Crowbars.

Edelman Singapore is home to over 120 consultants and serves as one of four global hubs for the network. Its community of diverse specialist talent helps clients solve business problems through the active management of Trust and across a range of stakeholder audiences – businesses, consumers, investors, employees, governments and regulators.

Daniel said, “I am thrilled to join Edelman Singapore to contribute to its continued innovation and growth. Edelman has consistently pushed the boundaries of creative excellence and set new standards for earned creative. I look forward to joining this talented community to craft compelling, transformative and effective programmes that help our clients win with their audiences.”

Edelman recorded its strongest showing ever this year at The Cannes Lions Awards 2024, with a Titanium Lion, four Gold Lions, six Silver Lions and five Bronze Lions for nine separate client campaigns from EMEA, North America and APAC. Edelman also came second in the Independent Network of the Year rankings.