Edelman Canada Named Agency of Record for Samsung Canada

Leading communications firm, Edelman Canada, is pleased to announce its appointment as the Agency of Record for Samsung Canada. The announcement of this partnership highlights both organisations’ promise to deliver creative communication strategies and build trust with Samsung’s various stakeholders including consumers, carriers and retailers, employees, and local communities across the country. Samsung is one of Edelman’s largest global clients, with Canada being the newest market for the relationship.

As AOR, Edelman Canada will provide comprehensive support to Samsung Canada across a range of expertise, including consumer, corporate and internal communications. The collaboration will focus on developing creative communications strategies leveraging data and insights, event support, corporate marketing and product launches.

“Edelman has a long history of developing award-winning communications strategies for clients across multiple sectors,” said Alex Thomas, sr. manager, corporate communications & citizenship, Samsung Canada. “We’re empowered by the creativity, expertise and knowledge that will help Samsung continue to connect with Canadians, driving relevance with our core audiences through inspiring stories that highlight our mission and values, and showcasing how our technologies enhance consumers’ everyday lives.”

“We could not be more excited to partner with Samsung, adding to a growing list of markets we support their brand across the globe,” said Michael Thomson, EVP, technology sector lead at Edelman Canada. “The sky is the limit in terms of the opportunity for Samsung in Canada and we’re excited to help take the brand to the next level.”