Edelman Appoints APAC Leads for Influencer and Business Marketing

Today, Edelman announces the appointment of Alyssa Soh to head of influencer marketing in APAC, and the elevation of Simon Murphy to the role of head of business marketing. In their new roles, Soh will report to Tyler Vaught, Edelman’s global head of influencer marketing, and Murphy to Joe Kingsbury, global Cchair of B2B marketing at Edelman.  

Alyssa joins Edelman after a decade in the tech sector, most recently as head of branded content and creators for X (formerly Twitter) JAPAC. In her previous roles, she led multi-functional teams across the region, working hand-in-hand with X’s top advertisers to create consistently exceptional creative work, driving optimal performance on the platform. In the newly created role, Soh is tasked with scaling Edelman’s influencer marketing offering across the region, establishing an exemplary body of work, and fortifying Edelman’s position as a market leader.   

Simon has been with Edelman for 6 years, having joined the firm in Hong Kong as head of corporate in 2017, before relocating to Melbourne in 2022 to take up the role of EVP, head of corporate innovation, APAC and global client lead. He possesses over 25 years of international experience in corporate affairs and communications, having worked in Australia, Hong Kong, India and the UK. In his new role, he will lead Edelman’s specialised B2B offering, focused on driving reputation, business demand and revenue growth for B2B clients, across the APAC region. 

On her decision to join Edelman, Alyssa said, “I believe leveraging Edelman’s established and trusted position in the global communications industry, as well as its comprehensive suite of solutions, will allow us to innovate in this market – enhancing our work with both brands and creators to create meaningful content and trusted connections with their audiences across owned, paid and earned channels.”  

On his new role, Simon said, “Business has always been about trust and relationships. At Edelman we earn trust to drive growth. We make meaningful connections and sustain conversations. Which drives bigger, better, long-term impact.”