senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ed Sheeran's Doppelgänger is Offering a Pot Noodle Black Card to Other Celebrity Lookalikes

18/08/2021
Advertising Agency
London, UK
230
Share
adam&eveDDB launches new Piri-Piri chicken Pot Noodle with tongue-in-cheek spot directed by Laura Borgio of Fresh Films

The New Piri-Piri chicken Pot Noodle is just like the UK's favourite Peri Peri chicken restaurant – the one that gives black cards to celebrity diners – but spelled differently, considerably cheaper, and in a pot. 

So as part of the campaign by adam&eveDDB to support the launch of this new product, the brand is offering a black card and a year's supply of Pot Noodle, not to a celebrity, but to the best celebrity lookalike in the country. You don’t have to be famous – you just have to look like you’re famous.

adam&eveDDB brought this idea to life in a short social film, directed by Laura Borgio of Fresh Films, using a not-so-famous spokesperson and inviting the UK to send in their own doppelgänger photos to be in with a chance of winning. 

The campaign launches on Twitter today, with shortlisted celeb lookalikes going head-to-head in promoted polls next week, in a knockout-style competition to find the nation’s best celebrity doppelgänger. 

Alongside the social activity, the brand installed tactical mobile OOH placements outside a branch of the famous Portuguese chicken restaurant, with tongue-in-cheek copy which alluded to the product’s similar flavour credentials.

SIGN UP FOR OUR NEWSLETTER
Work from adam&eveDDB
The Entertainer
The Entertainer
15/11/2024
19
0
Play Has No Limits
PlayStation
12/11/2024
106
0
The Boy & The Octopus
Disney
12/11/2024
55
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0