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eCommerce Growth Platform Wayflyer Becomes a Force of Nature in ‘Funding a Better Way’ Campaign

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Lucky Generals launches company's first brand campaign

eCommerce Growth Platform Wayflyer Becomes a Force of Nature in ‘Funding a Better Way’ Campaign

Wayflyer, the revenue-based financing and growth platform for eCommerce businesses, has today launched its first brand campaign.

Named 'Funding a Better Way', the 33-second advertisement will be pushed in key markets for the business including the US, UK, Ireland and Australia, across YouTube, Facebook and LinkedIn.

This follows the business’s recent appointment of Emer McCarthy as head of brand, formerly head of advertising and brand at Paddy Power and Betfair, who oversaw production of the campaign alongside creative agency Lucky Generals.


The adverts were filmed in Poland and celebrate the exceptional ability of eCommerce founders to manage an unpredictable retail climate. Wayflyer provides a fairer, faster and more flexible funding  solution, helping businesses to “become a force of nature”.

Wayflyer specialises in providing funding to eCommerce businesses, helping them solve critical working capital problems that can constrain growth. By improving cash flow its customers are able to seize new opportunities such as acquiring additional stock, hiring talent or simply improving the profitability and resilience of their business. Alongside this, the business offers its customers with world-leading market analytics, equipping eCommerce businesses with the actionable insights and tangible recommendations designed to improve performance.

Since inception in 2019, Dublin-headquartered Wayfyer has helped over 1,500 businesses to unleash their growth potential to drive sales. In 2021 alone, Wayflyer customers generated over $13bn in sales globally.

Emer McCarthy, head of brand at Wayflyer, said: “Now more than ever, we wanted to celebrate our eCommerce founders’ innate ability to manage uncertainty and embrace the unpredictable. It’s their ‘upstart’ mentality that sets them apart from the rest of us. Today they’re facing a perfect storm of challenges - from supply chain disruption to inflation - and this campaign highlights how Wayflyer is a trusted partner, bringing fresh new thinking to the world of eCommerce. We’re funding a better way”.

Tom Howes, COO at Lucky Generals, said: “The eCommerce founders that Wayflyer funds are inspiring forces of nature, whipping up a storm as they reshape whole categories. We wanted to illustrate that message in an emotional way that clearly links back to the brand. Bringing Wayflyer's whirlwind logo to life and placing their customers at the heart of it was the perfect way to prove the brand is 'Funding a better way'.”

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Genres: Visual VFX

Lucky Generals, Thu, 08 Sep 2022 12:56:33 GMT