Ebay's 'E-Beige' Campaign Aims to Change The First Minute of Holiday Season Shopping Forever

This holiday season, eBay is fighting “beige” shopping behaviours with a new global campaign that positions its “First Minute” deals as the ultimate guide for the first person on your list. 

By poking fun at mindless shopping, the six new spots created by 72andSunny Los Angeles, build on eBay’s recent campaign, Fill Your Cart With Color, to encourage shoppers to take a stand against these “beige” behaviours by providing them with a solution to personalise and create the emotional connection of holiday gift giving. In shining a light on today’s shopping conformity, the films showcase the perfect antidote - eBay.