eBay Kicks New TV Campaign into the Football Field
‘Do Re Mi Fa Goal’ created by DUDE focuses on a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together.
It’s the second film in the FOOTBALL PASSION series, which features former Italian football players Lele Adani and Nicola Vendola. Running on Italian TV right now, the spot aims to position eBay as an enabler of an infinite world of passions, from football to soccer table to karaoke.
The film features an order from an eBay top seller all that is needed for a super karaoke night. But once everything is set and ready to start, they realise that their passion for football is stronger… So they use the microphone not to sing but to do the commentary of the table soccer match taking place at the bar.
In one of the table soccer teams there are Adani and Ventola, who end the commercial quoting some of their famous catchphrases.
"In this new episode, we continue to celebrate the passions of our community. Daniele Adani and Nicola Ventola are an integral part of our story, representing the spirit and diverse interests of our users, which we constantly nurture and showcase," said Vito Pace, chief marketing officer of eBay Italia.
The film will be airing on TV and on social media with the 30’’, 15’’ and 7’’ cuts, plus a dedicated media plan.
The film will be aired on DAZN as well. The platform, world leader in the live streaming and sport entertainment field, will amplify the visibility during all the biggest football matches of the 23/24 season.
Andrea Cerasoli, VP media DAZN Southern Europe, said, “We are happy to consolidate even more the partnership with eBay. The marketplace chose DAZN as its strategic media partner for the huge potential that a digital broadcaster like us could offer and for our ability to reach such a cross generational digital audience. The passions of their communities and the closeness to their users are the strength that connect DAZN and eBay”.
