On March 1st at 3:01 PM ET, like a sneaker drop, consumers will be able to claim their own Goldfish x Boban Hand Dish, which lets you literally eat your favourite snack from an NBA star’s hand. 

Saatchi & Saatchi recently launched a follow-up campaign to their original Goldfish ‘By the Handful’ where fans had to guess how many Goldfish NBA Star Boban Marjanović can hold in his hand. A year later, they can now experience what it’s like to go for the handful of Goldfish crackers like a pro with the first-ever Goldfish x Boban Hand Dish.

In this new campaign called 'Goldfish x Boban Hand Dish,' an exact replica of Boban Marjanovic's 10.75-inch hand, the biggest in basketball, is made into a dish for Goldfish! Leaning into drop culture and while other NBA players drop a sneaker or a jersey… Goldfish is dropping a hand.

Measuring in at 10.75-inches and fitting 301 Goldfish crackers, this iconic, one-of-a-kind piece of sports (and Goldfish) memorabilia is making its debut for sports fanatics and snack fans alike for a limited time.