Banque Saudi Fransi Rebranding Brings Modern Banking to Saudi Arabia

Prepare to be captivated by a mesmerising full CG spectacle, crafted by the imaginative minds at TELEVISOR for Banque Saudi Fransi (BSF). Brought to life through the visionary production of Captains.film, this project celebrates the bank's May 2024 rebranding, marking its transformation into one of Saudi Arabia's most forward-thinking financial institutions.

Harnessing the empowering tagline 'Make Your Mark,' BSF is more than a bank - it's a trusted companion guiding customers towards confident financial decisions. This stunning visual creation embodies BSF's ambition to lead as the most innovative and modern bank in the region.

In honour of Saudi National Day, BSF takes a cultural leap by recreating and documenting a cherished song with the legendary Mohammed Abdo, penned by the late poet Bader bin Abdulmehsen. The challenge was to vividly visualise this iconic duet. With the exceptional talents of Captain Films and TELEVISOR, this vision was brought to life at an unparalleled visual standard.

"Exploring the rich tapestry of Oriental culture and enabling our client to share its traditions through this stunning spot was an invigorating and unforgettable experience," shares the TELEVISOR team.