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Dutch Telco KPN Unveils Iconic Phones Inspired by Netflix Hits

01/04/2025
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Dentsu Creative Amsterdam has developed a campaign centred around three iconic phones from the popular Netflix hits 'La Casa De Papel', 'The Crown', and 'Stranger Things'

To celebrate the launch of KPN’s new beneficial customer program – which includes a free monthly Netflix subscription – the Dutch telco is unveiling a unique collection of iconic phones, bringing to life key devices featured in three beloved Netflix series. These phones, which play crucial roles in iconic scenes, serve as the inspiration for KPN as a telecommunications company. They are fully functional, allowing users to make calls, and come equipped with features directly inspired by the series.

Early last month, Dutch telco KPN announced its revamped customer program, offering new and existing customers extra benefits by combining various KPN subscriptions. Customers who bundle their home internet and mobile services receive a free monthly subscription to either Netflix or ESPN Compleet. The more services they stack, the more rewards they unlock.

Leen de Ronde, creative at Dentsu Creative Amsterdam, explained the idea behind the campaign, “The offer is a great deal, but as a creative agency, we always look for ways to connect with audiences emotionally. Phones play a key role in many films and series, so this was a fantastic opportunity to bring the world of Netflix to life in a new way. With these limited phones, we do so in a manner that seamlessly aligns with KPN.”

From Cracking Safes to Learning Etiquette

The three devices are inspired by popular Netflix series La Casa De Papel, The Crown, and Stranger Things. Each phone is fully functional, features a USB-C port, and comes with a matching ringtone and voicemail. Additionally, they include unique features:

La Casa De Papel Phone: The recognisable red phone, featuring the famous Bella Ciao ringtone, allows users to eavesdrop on walkie-talkie conversations of a heist crew infiltrating a bank. To negotiate anonymously, users can distort their voices with the press of a button. Plus, with the correct code, they can access a secret (mini) safe.

Stranger Things Walkie-Talkie: This retro device has a direct connection to The Upside Down. Flip the phone upside down, and your voice will sound as if it's coming from The Upside Down. Extend the antenna, and the phone transforms into a real Demogorgon detector. Switch to channel B to listen in on mysterious lab transmissions.

The Crown Phone: This classic-style telephone provides access to an etiquette assistant, offering tips on how to conduct oneself like royalty. Curious about the Royal Family’s schedule? With one press of a button, you’ll be updated on the Royal Agenda. But that’s not all—another button press transforms your voice into a majestic, classic tone, turning every conversation into a royal audience.

Win an Iconic Phone

Anyone—KPN customers and non-customers alike—can get their hands on these unique collector’s items by entering a giveaway between March 19 and April 9 on kpn.com/winactie. Choose your favorite phone and stand a chance to win one of the limited-edition devices. These phones are available in limited quantities, so once they’re gone, they’re gone.

For more information about the iconic phones and how to enter the giveaway, visit kpn.com/winactie.

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