KPN - Case Study: A Piece of Me

In order to highlight the dangers of sexting and forwarding sexts of others to Dutch youth, telecomms network KPN teamed up with singer-songwriter Meau to write and release a song and music video inspired by those who'd had their lives ruined.The song trended on Youtube and reached number 3 in the Dutch Spotify charts. It was discussed in the country's parliament and a month after the song was released, a law was passed to make online shaming part of the Sexual Crimes Act. This campaign won the Grand Prix in the Creative Strategy Lions 2024.