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KPN - Case Study: A Piece of Me

KPN
20/06/2024
Advertising Agency
Amsterdam, Netherlands
122
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Agency / Creative
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Post Production / VFX
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In order to highlight the dangers of sexting and forwarding sexts of others to Dutch youth, telecomms network KPN teamed up with singer-songwriter Meau to write and release a song and music video inspired by those who'd had their lives ruined.The song trended on Youtube and reached number 3 in the Dutch Spotify charts. It was discussed in the country's parliament and a month after the song was released, a law was passed to make online shaming part of the Sexual Crimes Act. This campaign won the Grand Prix in the Creative Strategy Lions 2024.
About Dentsu Creative Amsterdam
We are Dentsu Creative Amsterdam, formerly known as dentsuACHTUNG!
We craft forward-thinking brands, experiences, campaigns and content.
With a fearless mix of modern creativity, optimism and positive energy.

We build brands through strategy, creativity, technology and design. We believe that every contact moment with a brand is one where we can make the different. 

That’s why we don’t just specialize in brand positioning, identity design and integrated campaigns, but also in digital platforms, experience, innovation, social media, entertainment and content. 

One team. One culture. One integrated view.
Fearlessly Forward.
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