Duracell's New Campaign Comically Highlights the True Importance of Being Prepared

Duracell has already demonstrated the importance of a trusted power source in many areas of everyday life, and now it’s taking its message outside. The brand’s new spot, “Camping,” depicts how much can go wrong when you don’t have power you can trust. It’s a comical trip that shows there’s only one thing you can trust when heading outdoors: Duracell.

Directed by Biscuit Filmworks’ Andreas Nilsson (Volvo “Epic Split,” KFC’s “Announcement,” starring Rob Lowe ) “Camping” is the fourth spot in the “Trust is Power” campaign following “Ear Hair,” “New Mom,” and “Gaming.” The campaign, created by Wieden+Kennedy New York, shows just how important a trusted power source can be in an unpredictable world.