Duracell Advises you to ‘Trust Your Power’

Saatchi & Saatchi New York has created a stimulating new spot for Duracell, which features NFL star Patrick Willis. 

 

Directed by Eliot Rausch and Über Content, it is narrated by the San Francisco 49ers linebacker, documenting his life and journey from troubled childhood to sporting stardom. 

 

Customers are invited to share stories of when you trusted your power in an accompanying social media campaign. 

 

View the spot below:

 

 

Credits

 

Agency: Saatchi & Saatchi, New York

Chief Creative Officer: Con Williamson 

Creative Directors: Justin Ebert, Alex Lea, Peter Smith

Art Director: Nate Ripp

Agency Producer: Peter Feldman

 

Production Company: Über Content

Director: Eliot Rausch

Executive Producer: Preston Lee, Phyllis Koenig, Steve Wi

Director of Photography: Ed David

 

Editorial: Rock, Paper, Scissors

 

Composer: Adam Taylor