Dubai Lynx 2023 Grand Prix Winners
Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, revealed this year’s winners for Grand Prix, Gold, Silver and Bronze contention. Among the winners were some notable firsts, including Saudi Arabia's first Grand Prix within Mobile, alongside their first Gold in Radio & Audio. The United Arab Emirates (UAE) received a Silver Lynx within Glass: The Award For Change for the first time and Jordan was awarded within Creative Effectiveness for the first time, taking home a Bronze Lynx.
Ian Fairservice, vice chairman, Dubai Lynx, said, “After a successful return to a physical event yesterday, I’d like to congratulate our 2023 Dubai Lynx Award winners, for setting the creative benchmark in MENA for a 16th year. It has been fantastic to bring MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. A huge thank you to all our Jurors for their hard work and expertise in selecting this body of work.”
Simon Cook, CEO, LIONS, added, “We can see lots of exciting shifts taking place in the Middle East and North Africa and this year’s winners really showcase the level of excellence coming from the region and the new trends emerging from a ‘post pandemic’ body of work. The deep insights from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”
Here are the 22 Grand Prix winners from 2023:
Brand Experience and Activation
Campaign: The Unstainable Thobe
Brand: Heinz
Agency: Wunderman Thompson Dubai
Creative Commerce
Campaign: The Hidden Room
Brand: Home Box
Agency: Leo Burnett Dubai
Creative Effectiveness
Campaign: The Elections Edition
Brand: An Nahar Newspaper
Agency: Impact BBDO Dubai
Creative Strategy
Campaign: Time To Read
Brand: Kinokuniya
Agency: Saatchi & Saatchi Dubai
Design
Campaign: The Not Hot Periodwear Collection
Brand: Always
Agency: Leo Burnett Lebanon
Digital
Campaign: Self-Check Out
Brand: K-Lynn
Agency: Leo Burnett Dubai
Direct
Campaign: The Drive Thru School
Brand: McDonald’s
Agency: Leo Burnett Dubai
Entertainment
Campaign: The Ravi Superstar
Brand: adidas
Agency: Havas Middle East
Film
Campaign: As Good As The Original
Brand: Burger King Kuwait
Agency: M&C Saatchi UAE
Film Craft
Campaign: As Good As The Original
Brand: Burger King Kuwait
Agency: M&C Saatchi UAE
Glass: The Award for Change
Campaign: Al Aziya
Brand: Emirates NBD
Agency: Leo Burnett Dubai
Grand Prix for Good
Campaign: Dirty Laundry
Brand: Abaad Resource Center For Gender Equality
Agency: Leo Burnett Lebanon
Healthcare
Campaign: Empty Plates
Brand: UAE Government Media Office
Agency: Saatchi & Saatchi Dubai
Industry Craft
Campaign: The Call Of Adventure
Brand: Jeep
Agency: Publicis Middle East
Integrated
Campaign: adidas X Ravi
Brand: adidas
Agency: Sweetwater MEA
Media
Campaign: Time To Read
Brand: Kinokuniya
Agency: Saatchi & Saatchi Dubai
Mobile
Campaign: The Subconscious Order
Brand: Hungerstation
Agency: Wunderman Thompson Saudi Arabia
Outdoor
Campaign: Heinzjack
Brand: Heinz
Agency: FP7 McCann Dubai
PR
Campaign: The Ravi Superstar
Brand: adidas
Agency: Havas Middle East
Print & Publishing
Campaign: Newspapers Inside The Newspaper
Brand: An Nahar Newspaper
Agency: Impact BBDO Dubai
Radio & Audio
Campaign: Super Star Signal
Brand: Hardee’s
Agency: ‿ and us Dubai
Social & Influencer
Campaign: Empty Plates
Brand: UAE Government Media Office
Agency: Saatchi & Saatchi Dubai
