Dropbox's New Seamless Flow Product Film Reimagines The World of Work

In today’s connected environment, the workplace has a multitude of distractions from constant text messages, emails, notifications and multiple documents ranging from spreadsheets to presentations -- it can cause our efficiency and productivity to suffer.

Research has shown that interruptions make up about 28% of our workday and it takes employees approximately 23 minutes to refocus afterwards. 

In light of these challenges, Dropbox is on a mission to design a more enlightened way of working. 

In a new campaign, Dropbox, in partnership with 72andSunny Los Angeles and Mediahub NY, highlights how teams can benefit from a more “enlightened” way of working. With the launch of this new campaign, Dropbox speaks to their audience by showing them a metaphorical depiction of teams in sync, in flow, and what happens to their work when they’re not. It also showcases Dropbox Paper, Smart Sync, and Team Spaces, which help teams find their flow — while spotlighting the evolution of the brand. 

 

Beginning today, the campaign will run online, in social, and in select outdoor billboards and television programming.