Dropbox Appoints GALE as Global Media Agency of Record

Dropbox has appointed GALE as its global media agency of record following a competitive review led by MediaSense.

During this process, GALE impressed Dropbox with its full-funnel approach, understanding of the business needs and identifying unique opportunities within a complex, fragmented media landscape.  

GALE will deliver an audience-first approach to investment, planning, buying and optimization of media across all of Dropbox’s products. Dropbox is always looking to reach and engage its global customer and audience base in smart, innovative ways. 

GALE managing director Sophia Zhang: “We are thrilled to be partnering with Dropbox to deliver innovative media solutions that drive growth to their business. We are looking forward to supporting the business as it continues to introduce powerful technologies to help businesses grow and shape the future of work. This is a significant win for GALE and a testament to the strength of our media offering.”

The win follows a surge of growth for GALE, welcoming new clients including H&R Block, Hertz, Seagate, Lumos, Cadre and Carson Wealth and growing headcount more than 200% since 2020 to 650 employees globally.