Droga5's Quirky Campaign for Quilted Northern Celebrates Meticulous Craft

Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even prized angora show bunny.

But Quilted Northern isn’t any of those things. It’s just really nice toilet paper. 

Droga5 wanted to let the public know with their latest campaign for Quilted Northern featuring the tagline, “It’s just really nice toilet paper.” 

The agency's answer was the conflict at the heart of Quilted Northern. From their packaging to their emboss, they’re obsessed with the craft and quality of their product. Meticulous intent goes into every pack of toilet paper. In fact, Quilted Northern is made with such attention to detail, you might think it’s more than toilet paper. It isn’t. It’s just really nice toilet paper