Droga5 kicked off D5in10 in 2017, hosting 20 high-potential creatives from a mix of racial, cultural and professional backgrounds. Now, the agency is aiming to open up applications for its 3rd year which will begin in February 2021 - virtually, of course.
The goal was to find people with a creative spark who hadn’t necessarily figured out where to apply their talents, had the opportunity to build a portfolio in advertising school or gotten a foot in the door at an ad agency to some capacity. The agency wanted to get them started in advertising by providing them with the tools to succeed through hands-on instruction from Droga5 creatives.
One of the biggest outcomes of the D5in10 Academy is that students now have a greater sense of confidence and structure in how they approach their creative work, regardless of whether or not they choose to pursue a job in the field of advertising. The program has been such a success with several students moving on to creative industry-related careers at companies such as DDB, Publicis, SJR and more. Droga5 even had a few former D5in10 students join the agency as full-time employees including one of Business Insider’s Rising Stars Stacy-Ann Ellis who is also one of the creatives behind our recent work for The New York Times.