Droga5 Unveils Initiative for Women-Led Companies
Creative agency Droga5 has announced a new initiative for women-led companies called g5.
What is g5?
A collective of women creatives at Droga5 that create campaigns for female-led start-ups.
Why is g5 special?
g5 creates opportunities for mutually beneficial relationships, driving value for women on both sides of the business. Female creatives at Droga5 get the chance to work on exciting, bold projects and female-founded start-ups get the world’s best agency’s thinking...for free.
How does it work?
g5 is putting out a call for submissions from women-led start-ups on and will select a handful of female-led businesses to participate in a free, six week work partnership with g5. For phase one, they will choose one partner to work with. Creative output will vary based on the client’s business needs. Applications are open now and close April 18th.
Droga5 has also made a fun animated video to explain the initiative and why it needs to exist. More details can be found here.
