Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently.
Back in September, Droga5 launched Scion's 'Weird' campaign starring James Franco, Jaleel White and an inflatable tubeman. Now the agency is launching its latest spots, featuring a vampire with a man bun and a family of stockphoto business people.