senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Drink with the Fishes and Cheers with the Carollers at Cellarbrations

20/09/2022
Advertising Agency
Melbourne, Australia
199
Share
Dig is helping Cellarbrations shoppers find the right drop for any occasion


Australian bottle shop Cellarbrations has launched a new brand campaign, focussing on the service and tailored knowledge that Cellarbrations’ retailers provide their customers.

Each 15 second spot introduces a colourful customer or customers looking for advice from the Cellarbrations retailer about what drop to take for an occasion or event, and the resulting recommendation or ‘good shout’. 

The campaign has kicked off with a spot called ‘Footy Commentator’ running through the footy season and will follow up with further instalments throughout the year.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms.

Josh Gaudry, GM marketing, Australian Liquor Marketers said “The Cellarbrations brand is grounded in knowledge and the joy in being able to recommend just the right drop for any occasion. Our campaign is deliberately simple in execution, focussing on joyful characters and consistent campaign codes.”

“We’re proud to launch the ‘Good Shout’ campaign for Cellarbrations. The retailers genuinely provide each and every customer with tailored advice, and our approach is to relentlessly execute this truth single-mindedly.” David Joubert, National ECD/Partner.


Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Dig Agency
Por qué schnitty
Australian Pork Limited
10/06/2024
17
0
Here’s Ramón Jamón
Australian Pork Limited
10/06/2024
47
0
Bigger For You
Bendigo Bank
20/05/2024
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0