This year, the Crocs 'Come As You Are' campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical, directed by Hungry Man's Dan Opsal.
The campaign, created by R/GA's Austin and Singapore offices, extends throughout 2018, including additional video content featuring YOONA (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program.