DraftKings Releases a Fragrance Providing the Smell of New Tennis Balls for the US Open

In celebration of the US Open now in full swing, digital sports entertainment and gaming company DraftKings has released their very first fragrance, Love Love - the only scent that provides the smell of new tennis balls all day long.

Developed in partnership with VaynerMedia, Love Love is an exclusive, limited-run fragrance that is only available to those who enter to win it by placing a bet on the US Open through the DraftKings Sportsbook, today through September 11.

Those searching for the specific, perfect smell of a fresh can of tennis balls can also experience Love Love in all of its glory online and in-person at the Love Love Scan and Sniff Mural, located at 49th Street and 7th Avenue in Midtown Manhattan.