Dr. Rick Tackles Social Media Faux Pas in Arnold Worldwide's Progressive Insurance Spot

Just because you have social media, doesn’t mean you understand social media. In the latest installment of Dr. Rick, 'Social Listening', everyone’s favourite parent-life coach tries to help new homeowners better their social media footprints, one lesson at a time.

The award-winning campaign from Progressive and Arnold Worldwide dives into the world of social media faux pas and pitfalls. From learning the difference between a status bar and a search bar to deciphering whether that fruit emoji really represents fruit, these young homeowners have a lot to learn. With the help of Dr. Rick, maybe one day they’ll graduate to knowing how to slide into someone’s DMs.

“We needed to be really delicate with this one – in the wrong hands, the idea that your parents struggle with technology could be a familiar joke," said Sean McBride, chief creative officer. "But the best executions in this campaign are one that manage to be universally familiar and totally surprising all at once. For me this is a great example of that – fresh, surprising jokes born of a familiar universal truth we all relate too.”