Dos Equis Turns Things Upside Down for Shark Week

It’s that time of year when US TV audiences and advertisers go crazy for toothiest predators of the sea – Shark Week. The annual Discovery channel celebration of all things Selachimorphic, Shark Week has been getting bigger and more bombastic (and according to some critics, more fake) since it began in 1987. Brands are piling in to get involved with an event that’s fast becoming, to the ad industry, the Super Bowl of natural history.

This week beer brand Dos Equis got in on the real time advertising action as their iconic ‘Most Interesting Man in the World’ character took to Twitter to share some of his own deep sea adventures. 

And when “Zombie Sharks” premiered last night, the team at Havas took The Most Interesting Man  even further into shark-infested waters. The documentary was about sharks that, when flipped upside down, enter a zombie-like state and are – inevitably – referred to as ‘zombie sharks’. Dos Equis reflected this phenomenon in their Twitter feed, with the disruptive tactic of upside down text and images in their Twitter feed, followed by the hashtag #ZombieSharks.