DoorDash Delivery Has Your Back through Life’s Twists and Turns

DoorDash is aiming to highlight the flexible benefit of gig work, also known as dashing, in a new campaign developed by Quality Meats in partnership with Superette, DoorDash’s internal creative studio. The campaign marks the first work for Dashers under DoorDash’s new brand platform, 'Your Door to More,' that was unveiled at the beginning of the year.

The new :30 spot, 'Other Commitments,' is the first in a series of ads that will launch this year, showing how delivering with DoorDash is the quick and easy way to earn through life’s twists and turns.

'Other Commitments' showcases the key benefit of flexibility where dashing allows people to set their own schedules and deliver when it works well for them. In the spot, delivering with DoorDash sets off a chain of events that gets Dashers to earn quickly, reliably and flexibly for the things we could all use more of. The fast paced direction balances the realities of why people deliver with DoorDash while keeping the story fun and interesting. It ends with the tagline, 'Your Door to Earning on Your Time.'

“Potential Dashers have a lot on their plates. They are busy people who may already have full time jobs and other commitments that they’re juggling to try to make ends meet,” said Gordy Sang, co-founder and co-CCO of Quality Meats. “We want people to know that delivering with DoorDash is a way to quickly make extra cash that enables them to keep living their lives and dash when they need to and when it works for them.”

The campaign, which was produced by Furlined and directed by Paco Cruz, aka PACO, will run on streaming and social platforms, as well as in Canada and Australia.