DOOH.com and savi UK Launch Joint Venture Product 'Redeem'

Leading creative production studio, DOOH.com, and savi UK, a cutting-edge marketing technology company, have joined forces to launch Redeem, an integrated mobile coupon and dynamic digital OOH solution designed to increase customer redemption figures, retail footfall, and ultimately boost sales. 

Redeem, coined ‘the holy grail of marketing redemption’, aims to bring printed coupons into the 21st century. 

The product works by displaying a customised, dynamic Call-to-Action (CTA) with a QR code on DOOH screens, prompting consumers to engage with the brand journey by scanning the code. Once scanned, the coupon can be downloaded to the consumer’s mobile device to redeem at participating retailers.

The world’s first implementation of Redeem was with Coca-Cola’s Take a Taste campaign, achieving unprecedented redemption rates that set a new benchmark for the industry.  Combined with OOH advertising - widely regarded as the most trusted ad channel - Redeem delivers a powerful, secure, and effective solution for engaging audiences and driving results.

Andrew Newman, CEO at DOOH.com says, “Redemption has long been a cornerstone of marketing, traditionally tied to printed coupons and barcodes that consumers could use at their discretion. We’re revolutionising this process for the 21st century. 

“Originally developed for one of our campaigns, Redeem has the power to transform attitudes and perceptions. It’s like finding the recipe we didn’t know we needed: a brilliant creative on a trusted OOH screen, combined with the tangible convenience of offers delivered straight to your phone. We always knew OOH was trusted, but we didn’t realise just how deeply. 

“Discovering this ground breaking solution of marketing has given us a sense of responsibility to share it with the world - and that’s exactly what we’re doing with Redeem. It’s every marketer’s dream, and we’re excited to see the incredible possibilities it unlocks.”

Steven Dennison at DOOH.com says, “Redeem tackles a critical market need by providing consumers with a seamless and intuitive way to access and redeem digital coupons, effectively addressing the decline in paper coupon redemption rates in today’s oversaturated market. 

“Combined with Dynamic features such as location, weather, or time-based callouts, Redeem creates a powerful formula for success. It combines the 'holy trinity' of success for the future of redemption: the trusted OOH channel with creative, urgency-driven CTAs; secure mobile redemption technology; and partnerships with the UK’s leading retailers, delivering a seamless and highly effective consumer experience.”

Steve Smith, chief commercial officer at savi UK says, “Since savi began transitioning from paper to mobile coupons we’ve witnessed phenomenal growth. In less than a year, brands have provided shoppers with £4.5m worth of value, resulting in half a million pounds in sales across the UK, with redemption rates often 5-10 times higher than print. Through Redeem the powerful combination of dynamic digital OOH advertising and mobile coupons has proven to be a game-changer for brands, driving campaign success through the funnel via a seamless path to purchase and transforming out-of-home audiences into shoppers with just a few clicks”. 

The launch of Redeem represents a partnership between two industry leaders. savi UK brings over 50 years of expertise in coupon management, backed by strong retail relationships and secure solutions. DOOH.com, with a decade of experience in digital OOH media and dynamic production, adds cutting-edge innovation and creativity to the mix. Together, the two companies have created a solution that delivers a measurable, effective, and comprehensive approach to digital advertising.