Don’t Go Back to Back-to-School in Hilarious DoorDash Spot

DoorDash has launched its Back-to-School campaign: Don’t Go Back to Back-to-School. 

Parents’ biggest challenge during Back-to-School season is preparing for and adjusting to the new post-summer routine. With their mental load already stretched thin, parents place a higher value on convenience and solutions that help them navigate it all. Enter DoorDash: the ultimate, all-in-one tool for combating the chaos for Back-to-School.

From school supplies to pantry staples, parents can get everything they need with DoorDash’s Back-to-School hub, providing streamlined shopping and deals all in one place. The brand’s latest campaign, created by The Martin Agency and Superette, DoorDash’s in-house creative agency, shows parents they don’t need to fear the stress and time-suck of back-to-school season because they can get everything they need in an hour or less on DoorDash: which means more summer for everyone.

Launched on July 20th, the omnichannel US marketing campaign came to life on television, in-app, through paid digital, social, radio and more from July through September. Consumers can shop DoorDash’s Back to School hub here.