Dogs in Toronto Can Adopt an Emotional Support Tick at the Tick Adoption Centre

While they’re certainly found in wooded areas, ticks are being found in Canadian cities more than ever. That’s why Elanco Canada, makers of K9 Advantix II, launched the world’s first Tick Adoption Centre.

The pop-up store stunt took place in Toronto over Mother’s Day weekend at 663 Queen St. West. The experience connected Toronto pups with real locally sourced emotional support ticks. Like dogs, ticks have an appreciation for the outdoors, an appetite for affection, and a strong attachment style – what’s not to love? It’s the brand’s hope that, through this event, urban dog owners learned about all the local urban ticks looking for a furever home.

OK – all jokes aside – the Tick Adoption Centre was designed to educate and engage the urban dog community about tick prevention because we all know that, once Ticks meet your dogs, it’s a tough bond to break. As part of the experience, guests left with information on urban tick findings, ways to care for furry friends, and samples of K9 Advantix II: all tools to help avoid adopting the wrong kind of critters.

The campaign included this experiential retail activation in Toronto, social media (Instagram, Facebook), microsite (TickAdoption.ca), OOH (15 locations), Digital, PR and Influencer relations as well as collateral for pet retailers, guerilla posting in online classified sites.

McCann led the creative as well as the pop-up concept in collaboration with Nordest Studio, with support from Golin on PR and influencer relations.