Dog Walkers Get Down in Pereira O’Dell’s Latest Rover.com Spot

Rover.com, the USA’s largest network of 5-star pet sitters and dog walkers, has released a new campaign titled ‘Walk it out’ featuring six dog walkers jamming out to the tune of DJ Unk’s hit single ‘Walk it out’.  

The campaign, created by Pereira O’Dell and directed by Hungry Man’s Dave Laden, began airing this week across national US TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle station in New York City with backlit posters, billboards and turnstile placements.

Rover.com was most recently named to Fast Company’s “Most Innovative Companies” list for its prowess in data science to pair a pet with the most suitable caregiver. Rover.com’s network now includes more than 200,000 sitters (93% more than 2016) and 139,000 dog walkers who book services every four seconds.

“Pet parents know walks are important to dogs' health and happiness. In a recent survey we found that while the majority of owners see walks as a reflection of how much they love their dog, 57% skip walks each week," said Halle Hutchison, VP of Marketing at Rover. "At Rover, we understand that life is busy and sometimes pet parents need a reliable dog walker to step in. Using Rover, the #1 pet sitting and dog walking app, pet parents can find the perfect match to take care of their dog.”

Jason Apaliski, Executive Creative Director at Pereira O’Dell adds: “No two dogs are the same and we wanted to reflect that with the charisma of Rover.com’s dog walkers and how dogs and humans influence each other with positivity and certainly panache.”   

This is the second major campaign for Rover.com from Pereira O’Dell since becoming their creative agency in April 2017. At that time, the agency unveiled its first integrated national advertising campaign for Rover.com with the new tagline, The Dog People.