senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dive into the Cinematic Universe of League of Legends with Mercedes-Benz

18/10/2023
VFX Studio
London, UK
263
Share
The Mill+ crafts a triumphant fusion of the automotive, esports, and cinematic spheres for the Opening of Worlds 2023

In a time when the auto industry is constantly pushing boundaries with innovations and design, Mercedes-Benz stands out not just for its state-of-the-art vehicles but also for its audacious forays into new media. 

Enter The Mill+. Recognised globally for pioneering some of the most ground breaking cinematic experiences, Mill+ showcases its storytelling prowess and ability to help brands speak, authentically, to the esports audience and gaming enthusiasts in this collaboration. Set in a futuristic Seoul, meticulously built in CG, they invite viewers to follow a young heroine navigating her thrilling journey to the Gocheok Sky Dome. Under the adept guidance of Mill+ director, Tim Fox, the full CG spot seamlessly integrates the dynamic allure of the Mercedes-Benz EQS SUV with the vivid, fantastical world and characters of League of Legends.

Tim reflects on the creative process, “Blending the cutting-edge with the fantastical, especially with brands of such stature, was an unparalleled experience. While we missed featuring our heroine’s flip-flops, a soaring dragon more than made up for it!”

As the auto industry continually evolves, embracing the digital age and resonating with the tech-savvy generation becomes imperative. By partnering with gaming giants and entrusting the narrative to cinematic experts like Mill+, Mercedes-Benz cements its place as an industry innovator and a brand that resonates across diverse demographics.

As the League of Legends Worlds 2023 dawns in Seoul this week, with Mercedes-Benz in the spotlight, this advertisement is a testament to the brilliant confluence of innovation, storytelling, and brand synergy.

Dive into this enthralling cinematic universe and witness the future of brand storytelling.

Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from The Mill London
Snowing Sims
O2
08/11/2024
14
0
BTS
Malaria No More UK
07/11/2024
3
0
For the Club
EA Sports
07/10/2024
17
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0