Disregard Traditional Wine Rules in Woodbridge's Playful Spots

Woodbridge has launched the latest extension of the ‘Wine Your Way’ campaign, which kicked off last year and encourages consumers to only follow one rule of wine: enjoy it however, whenever and wherever you want. 

Wine Your Way furthers winemaker and brand founder Robert Mondavi’s core values of expanding wine culture in America by making great wines accessible, and approachable, to everyone. Playing on the theme of disregarding traditional 'wine rules' and just enjoying yourself and the wine however you would like, the clips see diners at a café engaging with a waiter who encourages them to drink red wine with fish, sip wine from a mug, enjoy their red wines chilled, and more.