Discover Puerto Rico Appoints MMC and H&S as Agency of Record

MMC and H&S, together with a specialty team from FleishmanHillard, have been named as public relations AOR for Discover Puerto Rico.

The integrated team, known as the Discover Collective, is a bespoke offering that fuses the consumer savvy and creative brand-building powerhouse of MMC with the talent-driven and culturally connected travel and tourism expertise of H&S, along with the world-class crisis and issues management capabilities of FleishmanHillard.

Marketing communications leaders from across the mainland and those born and raised in Puerto Rico were hand-selected to build upon the Destination Marketing Organisation’s (DMO) incredible industry leading performance; while expanding its creative and strategic marketing efforts to help elevate the DMO into a lifestyle brand. MMC will be the contracting agency.  

“We are proud to be the new public relations AOR for Discover Puerto Rico, working with the DMO to dimensionalise the Boricua spirit for US travellers,” according to a joint statement from MMC CEO Olga Fleming and H&S CEO Elizabeth Harrison.

“After a robust and competitive review process, Discover Puerto Rico is excited to add The Discover Collective to our esteemed roster of agency partners who will build on the DMO’s incredible momentum and record-breaking performance of recent years,” said Leah Chandler, Discover Puerto Rico chief marketing officer. “The Discover Collective demonstrated strong creative prowess, strategic media relations capabilities, and savvy leadership in the entertainment and influencer space. These skills coupled with an acute understanding of our brand and passion for Puerto Rico will be instrumental in elevating our DMO to the next level.”

The account will be co-led by Abbey Scalia of MMC and Stefanie Samarripa of H&S, who will oversee Operations and Travel & Tourism, respectively. Rebecca Rausch of FleishmanHillard will lead the Crisis & Issues team.