Dirty’s Andrea Barone Shoots Over The Shoulders of Real Business Owners for BT

From mechanics to dog groomers, real business owners are the stars of this new campaign from BT Business, directed by Dirty's Andrea Barone. 

Shot using a SnorriCam body rig attached to each subject, this dynamic TV ad captures their point of view as they go about their working day, dramatising the fact that, all the while, they are kept connected by broadband with new 4G Assure: a UK first product for business that automatically switches to 4G when their regular internet drops out or disconnects. The seamless, match cutting technique helps to further amplify the concept of connectivity between brand and viewer.

Here are some reflective words from director Andrea Baron: 

"I'd like to congratulate Dirty Films and This is Now's creative team. With their exceptional attitude and dedication, they have created the perfect conditions to support my vision through each phases of the production process. 

Furthermore it has been a pleasure to collaborate with BT as a client who has showed us passion, impressive creativity and collaboration from day one until completion.

This time we can really say we've all got each others back!”