Director-animator Temple Caché's latest film Brand Manifesto for DDB Worldwide is a vivid explosion of jubilant craziness evoking the words of agency founder Bill Bernbach: ‘creativity is the most powerful force in business’.
The bold, arresting work supports the agency’s global repositioning campaign Unexpected Works. Layered animation and collage are used for a fully charged effect - think flying whales, leaping athletes across the New York skyline and spinning hamburgers.
Incredibly dynamic and a little bit disorienting, the DDB Brand Manifesto film from Temple Caché’s creative duo Marion Castéra and Kelzang Ravach perfectly aligns with the agency’s vision ‘Ideas you never expected, results beyond expectations’.