Director Pete Riski Joins Directors Guild Helsinki

After completing his new TV series Icebreaker, Pete Riski has expanded his commercial representation by joining Directors Guild Helsinki. 

"Over the years, the role of the right production companies, and especially the right producers, has  become increasingly essential to my work. When there is strong trust and understanding between the director and producer, the entire team can focus their energy on a shared goal. I greatly value Directors Guild Helsinki’s commitment to achieving the best possible outcome and their passion for collaborative work", Riski says. 

According to Directors Guild Helsinki, this partnership both strengthens and clarifies their directing resources, officially bringing Riski’s exceptional skills into their roster. Juha-Matti Nieminen, executive producer at Directors Guild, emphasises that Riski's vision enriches the advertising industry all around the globe, offering clients exceptional understanding of story-driven directing.  

"I have collaborated with Pete for nearly twenty years. Pete has been part of Directors Guild Helsinki since the company's founding, and we know each other’s skills well. During the pandemic, Pete explored the market as a freelancer, but we soon realised we wanted to make our ongoing collaboration official. Returning to an exclusive representation is a natural progression for both Pete’s career and our company strategy, which aims to provide clients with clear premium-level  differentiation in a fragmented market.” 

In UK Pete Riski is represented by Ridley Scott Associates (RSA) while his US representation is managed by Wild Gift.