Director Matt Bussmann Joins Sibling Rivalry

Sibling Films announces the addition of Matt Bussmann to its roster of directors.

Driven by a relentless pursuit of fresh challenges, Matt aims to evoke an emotional response through his films. Fusing bold, dynamic imagery with a contemporary energy, he creates unexpected, epic storytelling that sparks audience imagination.

Matt has a deep understanding of commercial filmmaking, having refined his skills directing hundreds of commercials for the likes of Disney, Verizon, Coca-Cola, Sony, Samsung, and Porsche among many others. He has collaborated with top global agencies including Leo Burnett, Saatchi & Saatchi, BBDO, Publicis, and DDB.

Inspired by the experimental aesthetic of music videos as a young director, his fascination for the visual and culturally relevant extends into his directorial approach today.

“I’m an observer of what’s out there - what’s connecting with audiences - and use that to create something unexpected and fresh,” says Matt. “My style changes through the phases - I’m always hunting and riding the zeitgeist. What remains constant is a desire to create work as visual as it is driven by performance.”

He honed his craft as a filmmaker from an early age, rapidly working his way up from intern to director - without university, forming a holistic understanding of the entire creative process. “I learned from throwing myself in the deep end,” says Matt, who landed his first paid job as a director while still interning at a post-production house.

Working internationally from his base in Germany, Matt’s appointment to Sibling Rivalry extends his scope for commercial work across the US market. It was Sibling Rivalry’s reputation as a director-run, design-driven company that attracted Bussmann to the team. “I had heard so many great things about Sibling Rivalry,” says Matt. “This is a partner with truly strong ideas, stretching far beyond film production. I am super excited to get on board and create awesome commercials together.”

David Brickel, managing director / executive producer at Sibling Films, says, “We’re thrilled to have Matt’s incredible talent on our roster. He’s a die-hard artist and a master at uncovering new ways of enhancing aesthetics, ideas, and narratives to create knock-out, sensory visuals. We can’t wait to see what more we can create together.”

See more of Matt’s work, here: