Director Haya Waseem Unveils Powerful New Film, 'It’s Gotta Be You'

Object & Animal is proud to share It’s Gotta Be You, the latest work from acclaimed director Haya Waseem, created in partnership with the Ad Council, ONDCP, and agency StrawberryFrog. This deeply moving campaign aims to combat opioid overdoses by encouraging young adults to carry and use naloxone in case of an emergency.

Waseem brings her signature naturalism and emotional depth to the project, crafting an intimate and urgent narrative that underscores the life-saving impact of naloxone. It’s Gotta Be You immerses viewers in a high-stakes moment, amplifying the importance of quick action in an overdose situation.

“Haya’s ability to tell human stories with raw authenticity is what makes this campaign so impactful,” said Dom Thomas, EP. “She captures the urgency and emotional weight of the message while keeping the storytelling deeply personal.”

The film is part of the Ad Council’s ongoing efforts to address the opioid crisis by empowering young people with the knowledge and tools to save lives.

For press inquiries or more information on Haya Waseem’s work, please contact: dom@objectanimal.com