Dirty Films' Eli Sverdlov brings his playful and colourful signature style to a slick and futuristic category thanks to his latest outing for Chinese mobile phone brand 'Xiaomi'. 'Slide to the Future' introduces us to a number of striking and memorable scenes, full of beautifully art directed and thought-through settings.
For more of Eli's playful work, check out his long-standing fantastical Pelephone campaigns - such as 'Balloons'. For a sprinkling of magic, Oppo 'Gulliver' is where it's at. For the more brooding, cinematic moments, take a look at Eli's billion-viewer Winter Olympics campaign for Alibaba. And for more background on Eli, dial Dirty and ask for Alex.