Director Duo Humans Bring Bold Style and Everyday Joy to New JCPenney Campaign

Director duo Humans return with a vibrant new campaign for JCPenney, bringing their signature style to four fresh commercials. From a lively family gathering, to the hustle of an airplane, to the energy of a tennis match, each spot showcases the timeless yet trend-forward fashion that JCPenney has championed for generations. With sharp visuals and a warm, relatable tone, Humans celebrate everyday moments made bolder by great style.
Humans:

"There are few things in life more rewarding than an envious look from first class or a nod of approval from a tough ass in law. Except, of course, getting to bring this great idea to life with the wonderful folk at Mischief."

'Grey Day'

'Ropa Vieja'

'Airplane'

'Pickleball'