Alanna Dillon Joins Riff Raff US as Executive Producer

Riff Raff has appointed Alanna Dillon to lead its US operations.

Based in Los Angeles, Alanna will oversee the company’s expansion across the United States, with a focus on collaborating with like-minded agencies to uncover standout creative scripts and reinforce Riff Raff’s reputation for craft and production expertise.

Prior to joining Riff Raff, Alanna built a successful career as a freelance producer - one who, as she describes, “kept accidentally executive producing.” In recent years, she has produced award-winning and nominated work for directors including Jake Scott, Tim Godsall, The Malloys, Meji Alabi, Los Perez, Ninian Doff, Justyna Obasi, Paul Middleditch, Christian Breslauer, and WARD. Her client roster includes Apple, Meta, League of Legends, Hard Rock Bet, Amazon, Lexus, Lincoln, Rocket Mortgage, and Target, among others.

After nearly 15 years freelancing, Alanna says she felt an immediate connection with the Riff Raff team and their work.

“I knew it would take great work, the right group of people, creative and hardworking directors, and an ambition to grow and expand for me to consider an opportunity. This one is the only one that has checked all the boxes.”

She added, “I can't express enough how much I'm looking forward to further establishing Riff Raff in the States. Upon meeting Matthew, Tracey, Natalie and Jane, I felt an immediate connection. I never thought something would come along that made me consider leaving the exhilarating world of freelance producing to become an EP, but the opportunity to grow an already world-class production company doesn’t come along that often.

“We have an incredible team and talent roster. I’m excited to be on the ground representing such wonderful people. It’s day three, and I’m already stoked about the work we have in for The Sacred Egg, Rich Hall and Humans. This roster makes the entire process - from pitch to delivery - genuinely enjoyable. I can’t wait for more brands and agencies to experience what we do and how we do it. This is such a collaborative, creative and ambitious place… I could go on and on.

“We have big ambitions. But above all, we love great work and the process that comes with bringing great ideas to life.”

And for a lighter note, she added, “I just wanted one of the pink Riff Raff hats. Matthew said the only way I could have one was if I joined. I’m negotiating a Riff Raff neon sign.”

Riff Raff owner Matthew Fone said, “Alanna brings a deep understanding of the US market, along with the drive and ambition that matches our vision to be the most creative and awarded production company in the US. No pressure then.”