Director Alexis Gómez and FUD Celebrate Intimate Moments for Hispanic Heritage Month

As director Alexis Gómez said about his latest spot for Mexican food brand FUD, “Mi Esencia, My Heritage celebrates the ubiquity of our heritage found through each intimate moment, spontaneous conversation, and shared space. A lineage expressed through our existence: our bodies, our gazes and our sensibilities.”

Alexis skilfully crafts enigmatic worlds through a vivid and poetic visual language, consistently searching for personal and impactful perspectives in each story he explores. He's a director with such a strong visual identity that inhabits every frame, it’s impossible not to be emotionally drawn into his world.

This campaign was produced by Landia through Dentsu Creative Mexico.