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DIESEL Teams with Spanish TV Show to Invite Viewers to Go 'Off the Grid'

22/07/2019
Advertising Agency
Milan, Italy
198
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Publicis Italy teams with popular series La Casa de Papel to launch limited edition capsule collection

When every brand wants you online and liking, DIESEL is inviting people to go off the grid.

After been commissioned to redesign and produce the iconic red jumpsuits of 'the band' from the popular La Casa de Papel series, the brand has debuted its own capsule collection. 

Fans, consumers and viewers will be eligible for an ultimate souvenir: DIESEL will provide the chance to be 'part of the band'. A limited number of jumpsuits - actually worn by the cast on set - are up for grabs. Just visit the website and follow the instructions from there - you’ll shortly find yourself off-the-grid, and ready for the next steps that include disconnecting from the internet and sending a fax to participate for one of the 150 original suits from the series.

The limited-edition capsule collection is already out in select DIESEL stores worldwide and on DIESEL's website.


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