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Die-hard Football Fan Sees Idols for First Time in Canal+ Ad

BETC Paris, 7 months, 4 weeks ago

Heartwarming BETC Paris campaign showcases channel's exclusive contract to broadcast iconic game

Die-hard Football Fan Sees Idols for First Time in Canal+ Ad

Every soccer nation has its own 'Clasico'  - whether it's Real Madrid vs Barcelona, or Manchester United vs Liverpool.


In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7th of February. For over 20 years now, CANAL+ has had exclusive rights on the live broadcast.


To promote the broadcast of the cult game, CANAL+ and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day...

The ad will be broadcast online, and on French TV. It will be followed by a social media competition where the winners will be those with the best Clasico knowledge.




Creative Agency

Creative Director: Olivier Apers

Copywriter: Paul Delmas

Art Director: Thomas Renaudin

Executive Creative Director: Stéphane Xiberras

Producer: David Green, David Brakha (TV)

Creative Agency: BETC

Client Director: Guillaume Boutin, Audrey Brugère, Jordane de Villaret, Estelle Delage

Sound Producer: LGM

Production Company

Director: Edouard Deluc

Production Company: Control Films

Category: Publications and media , Tv and radio

Genre: Storytelling